Currently, mobile devices account for just under 50 percent of ecommerce traffic, but when it comes time for users to purchase items online, nearly 77 percent of users do so exclusively on a personal computer instead. Mobile payments are a relatively new strategy that has the potential to greatly benefit online sales. Available to anyone with a newer Android or Apple smartphone, Google Wallet gives users another fast way to make payments at ecommerce stores that accept it. The service is free for users and can store credit, debit, gift and loyalty card information.
Google Wallet is a mobile payment system that acts as a virtual wallet, allowing users to make payments and transfer money straight from their phones.
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